4.5分(高于98%的文档) |304|22
|石河子大学第二届“互联网+”大学生创新创业大赛作品- 1 -目录第一章 执行总结11创业描述··········································112创业机会··········································113公司概述··········································214市场营销···········································315市场分析···········································316发展战略···········································517投资与财务分析·····································518风险评估与规避····································619团队管理····································6第二章 管理架构21公司性质········································722组织形式·········································723部门职责及配置····································724知识产权管理······································825人力资源管理······································826员工持股··········································9第三章 市场及竞争分析31 宏观环境·········································1132围观层次竞争环境·································1333企业SWOT分析························14第四章 公司战略41共同愿望·········································1742发展战略·········································1943人力资源战略·····································2144推广战略·········································2245可持续发展战略···································22第五章 市场营销