|4.5分(高于98%的文档) |261|76
互联网+大学生创新创业大赛2目录一、团队简介····························································4二、创业背景(一)产品背景····························································5(二)宏观环境····························································6(三)市场调研分析························································7(四)同类网站分析························································7三、产品概述(一)产品定位····························································9(二)产品名字····························································9(三)产品LOGO···························································9(四)产品功能····························································9(五)产品特色····························································14(六)技术服务与支持······················································15四、竞争分析(一)有无行业垄断························································17(二)主要竞争对手························································17(三)优、劣比较··························································17(四)SWOT分析···························································19五、营销推广(一)目标市场····························································20(二)推广策略····························································20六、平台战略(一)共同愿景····························································21(二)发展战略····························································21(三)团队文化建设························································21(四)可持续发展战略······················································21
