|4.5分(高于98%的文档) |455|19
第二届互联网+大学生“创新 创业”大赛目录第二届互联网+大学生 “创新 创业”大赛 --------------------------------------------------------------------- 1一、项目简介 ---------------------------------------------------------------------------------------------------- 111平台简介 ----------------------------------------------------------------------------------------------------- 112创新服务 ----------------------------------------------------------------------------------------------------- 113理念 ------------------------------------------------------------------------------------------------------------ 114服务对象 ----------------------------------------------------------------------------------------------------- 215服务模式 ----------------------------------------------------------------------------------------------------- 2二、项目背景 ---------------------------------------------------------------------------------------------------------- 2三、市场分析 ---------------------------------------------------------------------------------------------------------- 431行业概述 ----------------------------------------------------------------------------------------------------- 432当今美容院的特点 ---------------------------------------------------------------------------------------- 4321经营规模 -------------------------------------------------------------------------------------------- 4322所有制形式 ----------------------------------------------------------------------------------------- 4323经营理念 -------------------------------------------------------------------------------------------- 4324经营项目 -------------------------------------------------------------------------------------------- 5325经营收益 -------------------------------------------------------------------------------------------- 5326技术水平 -------------------------------------------------------------------------------------------- 5327从业人员素质 -------------------------------------------------------------------------------------- 5328行业管理 -------------------------------------------------------------------------------------------- 533．未来发展趋势 -------------------------------------------------------------------------------------- 534 SWOT分析 --------------------------------------------------------------------------------------------------- 835竞争者分析 -------------------------------------------------------------------------------------------------- 9351识别竞争者 ----------------------------------------------------------------------------------------- 9352竞争者的战略 -------------------------------------------------------------------------------------- 9353竞争者的反应模式-------------------------------------------------------------------------------- 9四、发展战略分析 -------------------------------------------------------------------------------------------------- 1041发展规划 --------------------------------------------------------------------------------------------------- 10411短期目标： --------------------------------------------------------------------------------------- 10412三年目标： --------------------------------------------------------------------------------------- 10413五年目标： --------------------------------------------------------------------------------------- 1042营销策略及销售 ------------------------------------------------------------------------------------------ 10421营销计划 ------------------------------------------------------------------------------------------ 10422销售战略 ------------------------------------------------------------------------------------------ 11五、财务预测与分析 ----------------------------------------------------------------------------------------------- 1251．财务数据预测------------------------------------------------------------------------------------------- 12
