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创享汇——专注于大学生创新创业服务目录一、项目概要 ----------------------------------------------------------------------------------------------------------------- 1二、市场分析 ----------------------------------------------------------------------------------------------------------------- 121项目背景 ------------------------------------------------------------------------------------------------------------ 122市场现状 ------------------------------------------------------------------------------------------------------------ 123 竞争分析 ------------------------------------------------------------------------------------------------------------ 2231校园内部 ---------------------------------------------------------------------------------------------------- 2232校园周边 ---------------------------------------------------------------------------------------------------- 224 总结与展望 -------------------------------------------------------------------------------------------------------- 3三、需求分析 ----------------------------------------------------------------------------------------------------------------- 331学生需求 ------------------------------------------------------------------------------------------------------------ 332学校需求 ------------------------------------------------------------------------------------------------------------ 433投资方需求 -------------------------------------------------------------------------------------------------------- 4四、运营服务 ----------------------------------------------------------------------------------------------------------------- 441线上运营 ------------------------------------------------------------------------------------------------------------ 442日常运营 ------------------------------------------------------------------------------------------------------------ 543 特色运营 ------------------------------------------------------------------------------------------------------------ 5431硬性服务 ---------------------------------------------------------------------------------------------------- 5432软性服务 ---------------------------------------------------------------------------------------------------- 5433服务板块 ---------------------------------------------------------------------------------------------------- 544 主题活动 ------------------------------------------------------------------------------------------------------------ 7441固定周期活动 ---------------------------------------------------------------------------------------------- 7442非固定周期活动 ------------------------------------------------------------------------------------------ 945场地说明 ------------------------------------------------------------------------------------------------------------ 9五、营销平台 --------------------------------------------------------------------------------------------------------------- 1151营销目标 ---------------------------------------------------------------------------------------------------------- 11511初期目标 -------------------------------------------------------------------------- 错误!未定义书签。512中期目标 -------------------------------------------------------------------------- 错误!未定义书签。513长期目标 -------------------------------------------------------------------------- 错误!未定义书签。52营销推广 ---------------------------------------------------------------------------------------------------------- 12521线上推广 -------------------------------------------------------------------------------------------------- 12522线下推广 -------------------------------------------------------------------------------------------------- 1253 营销进度 --------------------------------------------------------------------------------------------------------- 12
