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134市场分析41市场定位与目标客户产品定位：本公司提供优质健康的过滤水。产品低碳环保。销售模式分为公益和盈利两种模式。1¹Ê}Ö \œ( à+Oœ(È*¾ Z •œ(,´…(æåÈA jC’Ç#¸Ci65,´M‚-€ÈpF9£'QCXGÿD 4ïÈ!” •™W2j� 9)·ÄL¿-p+O#k"d£,´ Q¼"d)ß³"‘ ,´ÐGýÈ•çCº •CºEC§ê ,´Gý?öÈ0Ë4ÿ#~ ‘&-()E³,´æÝ0ûF9/"ù"dŒjOž+X"dÄ×ñ5 ´AWéGÿ ¦>õjkÃ?éGÿ+&>õjEµ,´éA…Ä)àê,´OžOF-"r :U«£>‘È/"ù"d!“ ¦ 3Ã~' ¼ 9,ús3P[Gÿ`ü@jê ,´OÆF9Ožñ{0Ä- }¸J væG-+O×,´ãG¨OžÉÈJA)ꃕç 90Ê¡ýÄ目标客户：广大现代消费者，有着基本的环保观念，对健康有要求，喜欢用网上支付，出门不方便自带大量饮用水。例如白领，大学生，城市居民等等。市场定位产品定位竞争定位
28附录 4经营第一年利润表 （单位：元月份金额数目123456789101112总数①收入销售收入150002000020000300003000040000400004000050000500005000055000440000②经营成本原材料耗费8008008008008008008008008008008008009600业主工资20002000200030003000300030003000300030003000300033000员工工资30003000300040004000400040004000400040004000400045000租金10001000100010001000100010001000100010001000100012000电费6006006006006006006006006006006006007200折旧费1001003003003003003003003003003003003200维护维修费1001005005005005005005005005005005005200电话费30303030303030303030303030保费和贷款利息505050505050505050505050600保险费1001001001001001001001001001001001001200注册费3003003003003003003003003003003003003600营销费用250025002500250025002500250025000250025002500250030000办公费1000③总经营费用163801638016380163801638016380143001430014300143001230011000277060④税金（销售额*3%）450600600900900120012001200150015001500165013200⑤利 润347088208220159201592025620256202562035320352503525040170275340
