|4.5分(高于98%的文档) |345|48
西安易享科技有限公司策划书目录1执行总结 ············································ 711公司简介 ········································· 712股本构成 ········································· 713组织结构 ········································· 714创业机会 ········································· 715产品与服务 ······································· 816营销计划 ········································ 917团队介绍 ········································· 102产品与服务 ········································· 1021产品背景 ····································· 1022产品介绍 ········································ 11221产品概况 ···································· 11222网站特色功能及页面设计 ······················ 1323技术分析 ········································ 18231硬件技术 ····································· 18232软件技术 ····································· 18233核心技术实现 ································· 203市场及竞争分析 ····································· 213
西安易享科技有限公司策划书31市场容量 ········································ 22311市场现有容量 ································ 22312市场趋势分析与预测 ·························· 22313细分市场及客户描述 ·························· 24314市场潜力 ···································· 26315中国在线教育行业 PEST分析 ····················· 2732竞争分析 ········································ 27321同类产品竞争分析 ···························· 27322替代品竞争分析 ······························ 28323潜在竞争者分析 ······························ 29324”提来题网” SWOT分析 ·························· 294营销策略 ··········································· 3041市场调研 ········································ 3042目标市场 ········································ 32421市场细分 ···································· 32422客户需求特征 ································ 3243产品策略 ········································ 33431产品定位 ····································· 33432产品差异化策略 ······························· 34433产品美化策略 ································· 35434产品生命周期策略 ····························· 3544产品促销策略 ···································· 374
