闲置交易智能化

目录一、总述····································2二、公司概况································21）公司简介·································22）公司管理·································2三、产品及服务······························21）运营产品·································22）盈利模式·································2四、行业及市场······························21）市场分析·································22）竞争分析·································23）营销策略·································2五、项目运营情况····························21）项目进展·································22）财务状况·································2六、发展战略································2七、风险及风险管理··························2

一、总述福州炜灿杰贸易有限公司创立于2016年1月，注册资金一百万元，现有在职人员20名，是一家以线下实体店为主，线上平台为辅的责任有限公司。公司以重塑为核心，其含义为赋予二手闲置物品新生命、新价值，旨在让闲置资源发挥价值去满足更多人需求，挖掘二手商品的无限潜力。随着互联网的飞速发展，“互联网+”兴起导致的过度消费造成了大量资源的闲置，而闲置物品的价值又难以定义，在O2O模式下处理二手物品效率低下，以58同城、赶集网、淘宝闲鱼为首的二手交易市场都是第三方运营模式，点对点交易为主，尽管业务免费，无产品质量及售后服务保证。另一方面，以面对点为主的二手交易平台其规模较小，尚未占领二手市场。为了实现二手闲置物品交易的智能化，公司实行互联网+实体店+公众平台综合营销管理，打破传统电商营销模式，解决商家开网店不盈利、依靠垂直领域又过于局限，二手商品难以流通而积压，资源的闲置和浪费等缺陷。公司目前以二手手机、二手电脑等高额数码产品为主要盈利产品，利用价值体现的差异性，从中获利，从二手市场获取性价比高的二手电子产品，借助微博、淘宝等公众平台宣传，在公司微信平台上进行微商城搭建、门店管理、商品管理、订单管理、个性化营销活动推送及产品预售等，实现门店客户引流，线上深化会员数据，线下负责销