|4.5分(高于98%的文档) |261|13
2目录一、执行摘要······················································4（一）项目背景·······························································4（二）产品主要服务范围·······················································4（三）行业及市场营销策略·····················································4（四）管理团队及组织·························································4（五）财务计划·······························································4（六）资金需求状况···························································5（七）风险因素及规避方法·····················································5二、项目概述······················································5（一）项目研发背景···························································5（二）项目研发基础···························································6（三）项目创新点与特色·······················································6（四）项目研发技术路线·······················································7（五）商业模式·······························································7（六）项目预期成果、规模、效应···············································8三、产品功能介绍·················································8（一）产品概念·······························································8（二）产品内容形式···························································8四、市场与竞争分析················································9（一）目标市场阐述分析·······················································9（二）竞争及市场前景分析·····················································9五、营销战略及策略················································9（一）推广方式·······························································9（二）产品定位······························································10（三）价格制定······························································10六、管理团队·····················································10（一）成员介绍······························································10（二）部门主要职位构成······················································10（三）分工情况······························································10
