优+学车APP

徐工院“互联网+”大学生创业创意大赛2目录第一章执行总结------------------------------------------------------------------------------------------111公司背景--------------------------------------------------------------------------------------------112技术与产品服务------------------------------------------------------------------------------------2第二章市场分析--------------------------------------------------------------------------------------------321行业背景---------------------------------------------------------------------------------------------3211驾校互联网----------------------------------------------------------------------------------3212驾校教练员分析-----------------------------------------------------------------------------4213驾考现状及改革趋势-----------------------------------------------------------------------422优+学车解决方案----------------------------------------------------------------------------------4221目标分析--------------------------------------------------------------------------------------4222优+学车APP应对策略--------------------------------------------------------------------5223课程表和学员进程管理，即时通讯-----------------------------------------------------5224移动学车社区--------------------------------------------------------------------------------6第三章营销策略--------------------------------------------------------------1031目标人群分析--------------------------------------------------------1032促销策略------------------------------------------------------------11第四章经营管理--------------------------------------------------------------941优+学车的商业模式------------------------------------------------------942发展战略-------------------------------------------------------------10第五章管理团队--------------------------------------------------------------1251人员及主要职务--------------------------------------------------------12511人员设置------------------------------------------------------------13512主要职责与分工------------------------------------------------------13第六章财务分析--------------------------------------------------------------1461盈利模式-------------------------------------------------------------14