|4.5分(高于98%的文档) |427|82
II创业管理 项目策划书第一部分执行概要 -------------------------------------------------------------------------------------------- 111公司介绍 --------------------------------------------------------------------------------------------- 112产品及服务 ------------------------------------------------------------------------------------------ 113管理团队 --------------------------------------------------------------------------------------------- 114商业战略 --------------------------------------------------------------------------------------------- 115目标市场 --------------------------------------------------------------------------------------------- 1第二部分：产品和服务 -------------------------------------------------------------------------------------- 221产品背景 --------------------------------------------------------------------------------------------- 222产品概述 --------------------------------------------------------------------------------------------- 223计划实施 --------------------------------------------------------------------------------------------- 324市场竞争力 ------------------------------------------------------------------------------------------ 3第三部分：环境分析 ----------------------------------------------------------------------------------------- 431微观环境分析 --------------------------------------------------------------------------------------- 4311竞争对手分析 ------------------------------------------------------------------------------- 43111客户分析 ---------------------------------------------------------------------------- 432宏观环境的分析 ------------------------------------------------------------------------------------ 4321市场经济的发展 ---------------------------------------------------------------------------- 4322网络技术发展 ------------------------------------------------------------------------------- 5第四部分：市场分析 ----------------------------------------------------------------------------------------- 541市场定位 ---------------------------------------------------------------------------------------------- 542市场前景 ---------------------------------------------------------------------------------------------- 5421市场前期 ------------------------------------------------------------------------------------- 6422市场稳定 ------------------------------------------------------------------------------------- 643总结 ---------------------------------------------------------------------------------------------------- 6第五部分营销组合 -------------------------------------------------------------------------------------------- 651营销目标 --------------------------------------------------------------------------------------------- 652市场细分和目标市场选择 ------------------------------------------------------------------------ 753营销组合策略 --------------------------------------------------------------------------------------- 7531产品策略 ------------------------------------------------------------------------------------- 7532渠道策略 ------------------------------------------------------------------------------------- 8533价格策略 ------------------------------------------------------------------------------------- 8534促销策略 ------------------------------------------------------------------------------------- 8第六部分企业竞争 ------------------------------------------------------------------------------------------ 1061竞争描述 ------------------------------------------------------------------------------------------- 1062产品进入目标市场分析 -------------------------------------------------------------------------- 1163主要竞争对手情况 -------------------------------------------------------------------------------- 1164产品竞争 -------------------------------------------------------------------------------------------- 1265潜在威胁 -------------------------------------------------------------------------------------------- 1266 SWOT分析 ---------------------------------------------------------------------------------------- 12第 七 部分财务状况 ----------------------------------------------------------------------------------------- 167 1股本结构 -------------------------------------------------------------------------------------------- 167 2投资使用计划及进度 ----------------------------------------------------------------------------- 167 21资金投向 ----------------------------------------------------------------------------------- 167 22项目建设进度 ----------------------------------------------------------------------------- 17
