“易”时代+大学生信息港

前言由于传统广告模式的不便性，新一代互联网应用模式---“分类信息”开始兴起，作为WEB20的衍生物，它让网络变的跟老百姓更普及，更贴近生活，更方便生活。现如今已成为最具生命力的一项互联网应用，开创了全新的信息传播途径，聚合了海量的个人信息和大量商家信息，为网民解决日常生活中的焦点、难点问题提供了最便捷的解决途径。2005年开始，中国分类信息创业出现井喷，分类信息简单、实用、维护成本低廉等优点吸引着无数的投资者，很多优秀的创业者不断加入分类信息创业的热潮之中。58同城作为中国最大的分类信息网站，其服务覆盖生活的各个领域，提供房屋租售、餐饮娱乐、招聘求职、二手买卖、汽车租售、宠物票务、旅游交友等多种生活信息，覆盖中国所有大中城市。本地化、自主且免费、真实高效是其三大特色。但是针对大学生群体的信息分类网站还均未形成规模，覆盖大学数量少，信息分类也很不完全。而现有的校域性分类信息网站盈利模式比较单一，大多靠收取第三方广告费维持，所以大部分已转向电子商务。现如今，中国在校大学生有1900万，对分类信息的需求量是巨大的，但是没有一家具有代表性的、较为成熟的校域性分类信息网站。而我们所创立的“易时代”大学生信息港以全新的盈利模式，形成了一个专业化、

-1-目录第1章执行总结···················································111创业背景·······························································112市场机会概述·························································213目标市场的描述和预测············································214竞争优势与劣势分析···············································315经济状况和盈利能力预测·········································4第2章公司概述···················································521公司的宗旨····························································522公司简介·······························································523公司的经营理念······················································624公司服务对象·························································825公司的组织结构·····················································826公司运营前的可行性分析·······································14第3章产品与服务················································1531“易时代”大学生信息港的特色优势·························1532产品概述·····························································1633公司服务流程·······················································1834企业盈利分析·······················································19第4章市场及竞争分析········································2141宏观环境分析（PEST分析）····································2242竞争环境分析·······················································23