|4.5分(高于98%的文档) |470|75
目录第一章执行摘要--------------------------------------------------------------------------------------------------------------111工作室概述----------------------------------------------------------------------------------------------------------112项目背景-------------------------------------------------------------------------------------------------------------213市场分析-------------------------------------------------------------------------------------------------------------414产品概述-------------------------------------------------------------------------------------------------------------615盈利模式-------------------------------------------------------------------------------------------------------------716市场推广-------------------------------------------------------------------------------------------------------------717财务分析-------------------------------------------------------------------------------------------------------------818风险控制-------------------------------------------------------------------------------------------------------------8第二章项目背景--------------------------------------------------------------------------------------------------------------921政策、法律环境----------------------------------------------------------------------------------------------------9211国家支持大学生创业-------------------------------------------------------------------------------------9212重庆市政府鼓励高新科技的发展---------------------------------------------------------------------10212我国移动阅读领域发展良好---------------------------------------------------------------------------10213移动端个性化阅读的快速发展------------------------------------------------------------------------11214后阅读市场前景广阔------------------------------------------------------------------------------------1122技术因素-----------------------------------------------------------------------------------------------------------12第三章市场分析-------------------------------------------------------------------------------------------------------------1231市场调查-----------------------------------------------------------------------------------------------------------12311目前移动阅读用户量上升------------------------------------------------------------------------------12312移动阅读用户表现明显的性别偏差------------------------------------------------------------------13313345%的用户会在床上阅读---------------------------------------------------------------------------14314阅读行为呈现出规律的波动性------------------------------------------------------------------------14315674%的人把移动端的阅读当成一种消遣娱乐-----------------------------------------------------15316阅读表现出一定的地域性特征------------------------------------------------------------------------15317目前移动端个性化阅读存在的三大问题------------------------------------------------------------1632关于移动阅读市场的用户分析---------------------------------------------------------------------------------17321移动阅读市场用户增长量分析------------------------------------------------------------------------17322移动阅读市场分析---------------------------------------------------------------------------------------1733后市场分析--------------------------------------------------------------------------------------------------------19331国际后移动市场概况------------------------------------------------------------------------------------19332国内移动阅读市场---------------------------------------------------------------------------------------1934竞争分析-----------------------------------------------------------------------------------------------------------19341外部因素评价（EFE）与内部因素评价（IFE）分析----------------------------------------------1935SWOT综合分析-----------------------------------------------------------------------------------------------------21351目前的优势（Strengths）----------------------------------------------------------------------------21352目前面临的劣势（Weaknesses）---------------------------------------------------------------------22353面临的机会（Opportunities）-----------------------------------------------------------------------22354面临的威胁（Threat）---------------------------------------------------------------------------------23355SO/WO/ST/WT对策---------------------------------------------------------------------------------------23第四章产品与服务----------------------------------------------------------------------------------------------------------2541产品概述-----------------------------------------------------------------------------------------------------------25411产品名称--------------------------------------------------------------------------------------------------25412用户界面分析---------------------------------------------------------------------------------------------26
