时间农场

“时间农场”农业公司项目策划书1目录单元一：项目概览·························3项目名称及商标··························3市场调研·····························4组织结构·····························8外部公共关系···························9单元二：项目详解·························11农场介绍·····························12目标客户分析、选择························15产品介绍·····························18产品生产方式、过程概要······················24经营与销售····························26产品推广·····························29单元三：财务计划·························37财务说明·····························38项目融资计划···························41单元三：风险、竞争力、可行性···················42风险分析·····························43项目竞争优势、可行性分析·····················43附录·····························································47

“时间农场”农业公司项目策划书3一、项目名称及商标1 项目名称：“时间农场”农业公司2 商标展示及介绍1）颜色：商标为不显单调采用渐变绿色。体现该项目响应国家绿色可持续发展号召、大众对餐桌文化中绿色健康理念的追求，从侧面反映我们对项目、产品品质与特色的要求、希冀。2）图形组成：简笔时钟沐浴阳光中，两片幼苗绿叶组成时针、分针，指向上午八点，图形意义明确，同时具有很大的想象空间。商标本义是——第一，呼应“时间农场”主题，作为创业项目，就好比早上八九点钟在清晨无污染环境中积极抓紧每分每秒奋力成长、拥有无限未来可能的幼苗；第二，关心孩子健康；第三，也是最重要的，概括生产、产品、服务特色——“效率”贯穿项目方方面面，保证生产效率是项目工作要求，通过产品、服务提高顾客效率是工作目标。3 项目宗旨初期以蔬菜、水果为主要产品，故宗旨为“餐桌果蔬健康化，做有良心的企业”。二、创业构思跟随时代脚步，乘着第五次工业革命“互联网”快车以及国家政策扶持农业的东风，建立一个现代化农业产业公司。在众多行业中，“多快好省”再次被提起。但被时代赋予了崭新积极的含义，体现在公司上就是：建立合适销售点、提供快捷服务、销售好品质果蔬、为顾客节省时间、金钱。针对福州、厦门、泉州等各省中心城市菜价逐年上升，不利天气下过快过大上涨且持续时间长、菜品质量有待提升、批发商贩压价严重损害农民利益等问题。我们把直销作为销售中心理念，摆脱批发市场为手段，租用土地