be+young+英语口语培训有限公司

第二届中国“互联网+”大学生创新创业大赛第3页目录第一章执行总结````````````````````````````````````````````7（一）产品介绍`````````````````````````````````````````````8（二）公司战略````````````````````````````````````````````12（三）市场分析````````````````````````````````````````````12（四）营销策略```````````````````````````````````````````13（五）财务分析````````````````````````````````````````````14（六）风险评价与退出机制``````````````````````````````````14第二章产品与服务`````````````````````````````````````````16（一）产品介绍````````````````````````````````````````````17（二）服务优势```````````````````````````````````````````18（三）服务产品提供流程```````````````````````````````````23（四）培训方向````````````````````````````````````````````24第三章公司概述```````````````````````````````````````````25（一）公司概述````````````````````````````````````````````26（二）组织结构与人员配置``````````````````````````````````28（三）公司阶段性发展规划``````````````````````````````````33（四）公司整体战略````````````````````````````````````````34（五）可持续发展战略``````````````````````````````````````37第四章市场与竞争分析`````````````````````````````````````39

第二届中国“互联网+”大学生创新创业大赛第4页（一）宏观行业环境分析````````````````````````````````````40（二）目标市场分析````````````````````````````````````````42（三）销售战略````````````````````````````````````````````44（四）竞争格局分析````````````````````````````````````````45（五）竞争对手SWOT分析```````````````````````````````````49（六）本公司综合评价``````````````````````````````````````53第五章营销战略``````````````````````````````````````````56（一）市场分析与定位``````````````````````````````````````57（二）品牌战略```````````````````````````````````````````58（三）服务战略```````````````````````````````````````````59(四)价格战略`````````````````````````````````````````````62（五）情感战略```````````````````````````````````````````63第六章财务分析```````````````````````````````````````````65（一）财务部门构成````````````````````````````````````````66（二）财务假设````````````````````````````````````````````67（三）投资计划````````````````````````````````````````````68（四）获利能力分析```````````````````````````````````````69（五）利润分配机制````````````````````````````````````````76（六）财务分析```````````````````````````````````````````76（七）退出方式```````````````````````````````````````````78第七章风险评价与退出机制````````````````````````````````79