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WEARE！互联网+创新创业大赛项目计划书摘要----------------------------------------------------------------------------------------------------21项目背景--------------------------------------------------------------------------------------------411产业背景------------------------------------------------------------------------------------412技术背景------------------------------------------------------------------------------------413市场机会------------------------------------------------------------------------------------62市场分析--------------------------------------------------------------------------------------------821市场环境------------------------------------------------------------------------------------8211互联网康复医疗行业发展现状--------------------------------------------------8212行业瓶颈-----------------------------------------------------------------------------822竞争分析-----------------------------------------------------------------------------------1123市场机会-----------------------------------------------------------------------------------1124用户分析-----------------------------------------------------------------------------------12241移动医疗服务用户特点;---------------------------------------------------------12242慢性病患者特点及康复医疗使用现状分析----------------------------------12243合作医院分析---------------------------------------------------------------------1525目标群体-----------------------------------------------------------------------------------1626SWOT分析---------------------------------------------------------------------------------163产品------------------------------------------------------------------------------------------------1831产品简述-----------------------------------------------------------------------------------1832产品竞争力：-----------------------------------------------------------------------------1833产品设计-----------------------------------------------------------------------------------19331移动医疗设备---------------------------------------------------------------------19332移动终端客户端------------------------------------------------------------------19333大数据计算和后台管理----------------------------------------------------------20数据库数据内容：---------------------------------------------------------------------------2134产品包装-----------------------------------------------------------------------------------234营销策略------------------------------------------------------------------------------------------2441营销计划概要-----------------------------------------------------------------------------2442营销战略目标-----------------------------------------------------------------------------2443营销策略-----------------------------------------------------------------------------------25431产品策略---------------------------------------------------------------------------25432定价策略---------------------------------------------------------------------------25433营销渠道---------------------------------------------------------------------------26434广告战略---------------------------------------------------------------------------26435公关策略---------------------------------------------------------------------------285盈利模式：---------------------------------------------------------------------------------------3051盈利点--------------------------------------------------------------------------------------30511核心盈利点------------------------------------------------------------------------30512附加盈利点------------------------------------------------------------------------3152盈利模式区隔：---------------------------------------------------------------------316风险管理------------------------------------------------------------------------------------------3461研究思路-----------------------------------------------------------------------------------34611风险识别（Riskidentification）------------------------------------------------34612项目风险评估(Projectriskassessment)----------------------------------------34
