“121”校园租赁网

3目录一、项目概述------------------------------------------------------------------------------------------------4（一）项目背景---------------------------------------------------------------------------------------4（二）项目介绍---------------------------------------------------------------------------------------4二、市场分析与定位---------------------------------------------------------------------------------------5（一）市场现状---------------------------------------------------------------------------------------5（二）市场定位及目标客户-------------------------------------------------------------------------6（三）市场竞争分析---------------------------------------------------------------------------------6（四）市场预测--------------------------------------------------------------------------------------10（五）市场愿景--------------------------------------------------------------------------------------11（六）swot分析------------------------------------------------------------------------------------11三、商业模式----------------------------------------------------------------------------------------------13（一）产品与服务-----------------------------------------------------------------------------------13（二）营利模式--------------------------------------------------------------------------------------14（三）租赁物品来源--------------------------------------------------------------------------------15（四）责任分配--------------------------------------------------------------------------------------15四、项目创新性和可行性分析--------------------------------------------------------------------------16（一）项目创新性-----------------------------------------------------------------------------------16（二）项目可行性分析-----------------------------------------------------------------------------18五、营销策略----------------------------------------------------------------------------------------------22（一）销售渠道--------------------------------------------------------------------------------------22（二）宣传方式------------------------------------------------------------------------------------23六、管理与人员--------------------------------------------------------------------------------------------25（一）组织机构--------------------------------------------------------------------------------------25（二）工作团队介绍--------------------------------------------------------------------------------26（三）招聘体系--------------------------------------------------------------------------------------27（四）员工培训--------------------------------------------------------------------------------------27七、财务分析----------------------------------------------------------------------------------------------28（一）项目费用支出--------------------------------------------------------------------------------28（二）启动资金需求及来源-----------------------------------------------------------------------30（三）税率及优惠政策-----------------------------------------------------------------------------30（四）租赁服务分类收费标准--------------------------------------------------------------------31（五）五年内运营规划-----------------------------------------------------------------------------33八、融资计划----------------------------------------------------------------------------------------------36（一）融资需求--------------------------------------------------------------------------------------36（二）资金使用计划--------------------------------------------------------------------------------36（三）吸纳融资后股权结构-----------------------------------------------------------------------37（四）投资方享有的权利--------------------------------------------------------------------------37（五）报酬与退出-----------------------------------------------------------------------------------38九、风险分析及规避对策--------------------------------------------------------------------------------38附件一：调查问卷及分析--------------------------------------------------------------------------------39附件二：网站界面设计（样板）-----------------------------------------------------------------------52