有田

摘要随着生活水平的提高，人们对于生鲜食品的要求也日益增加。在这种背景下，有田微信生活服务平台应运而生。有田微信生活服务平台是一个城市家庭或中小型餐饮企业和农村相对接的农业生鲜O2O和P2P平台。它基于微信平台，以“微公益”为平台特色，致力于打造中国首个原生态农业P2P+O2O平台，实现农村生产家庭或中小型餐饮企业和城市消费家庭的多对一供应，搭建“远山结亲”的P2P平台，让每个城市家庭都能吃上健康放心、原生态农产品的同时，也让农村家庭能够凭借小农生产方式实现价值升值。本文从项目介绍、市场需求、财务分析、风险控制等方面进行论证项目的可行性。关键词：有田食品安全O2OP2P纯天然无公害果蔬AbstractWiththedevelopmentoflivinglevel,people’srequirementtofreshfoodisincreasingUnderthissituation,YouTianWechatlife-servingplatformiscameintobeingYouTianlife-servingplatformisaagriculturalfreshfoodprovidingplatformwhichuse“O2O”and“P2P”patten,linkingurbanfamilyorsmallandmediumcateringtoruralareaItbasesonWechatplatformand“tinypublicbenefit”isitsfeature,aimingtocreatethefirstoriginalecologyagricultural“O2O”and“P2P”platforminChinainordertobuiltmany-for-onerelationshipbetweenruralproducefamilyandurbanconsumefamilyBybuilding”joininaffinity”P2Pplatform,makeitpossibleforeveryurbanfamiliescanacquirehealthyandrelievedfreshfoodMeanwhile,ruralfamiliescanachievevalueincreasingbysmall-scaleproductionThisarticlearguethefeasibilitiesofthisprojectfromprojectintroduction,marketdemanding,financialanalyzing,riskcontrollingandotheraspects